Colombia is the second-largest exporter of flowers worldwide. The quality of our flowers is recognized in every corner of the globe. However, delivering fresh flowers from the fields to international markets in optimal condition is truly a race against time. Flower export logistics face unique challenges—especially during peak seasons—and in this article, we outline the most critical pain points and how we can help you optimize the process.
1. Tight Timelines and Cold Chain Management
The cold chain remains one of the most significant challenges in the floral sector. Preserving freshness depends on several factors: transit times, connection schedules, type of packaging, among others. Even brief delays can compromise flower quality.
- Challenge: Reducing exposure times during transit points or upon arrival.
- Solution: Incorporating temperature loggers allows us to evaluate route performance and make process improvements in collaboration with all stakeholders.
2. Document Management
Exporting flowers requires a number of technical documents: invoices, phytosanitary certificates, air waybills (AWB), bills of lading (BL), and more. Each destination has specific requirements, and documentation errors can lead to delays or penalties. It is critical that all documents are consistent and aligned in terms of the data they present.
- Challenge: Errors in BL/AWB or certificates, quantity discrepancies, or inspection issues.
- Solution: At MAP Cargo, our operations team prepares and validates all documents prior to shipment to minimize the risk of errors.
3. Space Availability
During high-demand periods such as Valentine’s Day, Mother’s Day, Christmas, and year-end holidays, the demand for air cargo capacity surges. Securing space on flights becomes increasingly difficult and transport costs rise.
- Challenge: Limited space and inflated freight rates during peak seasons.
- Solution: MAP Cargo ensures early planning and strategic partnerships with airlines to secure space and maintain service continuity.
4. Labeling
Shipping boxes must be properly labeled with the correct transport document number, flower varieties, and additional key data. Labels serve as essential reference points for customers at destination and help streamline customs clearance and nationalization processes.
- Challenge: Inaccurate or inefficient labeling.
- Solution: At MAP Cargo, we conduct random inspections of boxes upon delivery to ensure accurate and compliant labeling.
5. Traceability and Real-Time Monitoring
Knowing the precise location and status of your shipment throughout transit is essential for responding promptly to any unexpected issues. While delays, flight rotations, or cancellations may be beyond our control, what makes the difference is the ability to react quickly and provide the necessary support.
- Challenge: Lack of shipment visibility and control.
- Solution: We offer end-to-end tracking and personalized support throughout the entire logistics process.
How Can MAP Cargo Help You?
At Map Cargo, we understand that flower logistics is a highly specialized process. That’s why we offer:
- Route assessments tailored to your business
- Strategic airfreight bookings during key seasons
- Temperature monitoring and cargo traceability
- A dedicated team to provide hands-on support throughout the process
Our experience in the floral sector has taught us that every minute counts. Successful flower exports are possible—if you work with the right team.
Facing Challenges with Your Exports?
Let’s talk. Share your logistics routes and objectives with us. At Map Cargo, we are ready to help you deliver freshness to the world.